BEAUTY – What Does It Mean To You?

I am so excited to be working with miss Calsi Vice the owner of  from Manhatten, New York. Calsi previously worked in the fashion industry and was interested in the notion of “fake it ‘til you make it” that everyone implements in their lives. Since everyone hides the struggles that they face when trying to achieve success and only shows their story once they’ve “made it”, she decided to start a blog of her journey towards success. Where She Got It now serves to show young girls and women around the world that the journey to success is almost always a struggle and it is one journey that unites us all.

In our recent collaboration, together we explored the definition of what “Beauty” really is, and the impact social media and society has on it today; and here’s what has come out of it in my own words.

If you want to learn more about Calsi and to read her version of BEAUTY – What Does It Mean To You? visit her website at and be sure to check out her Instagram handle at: whereshegotit_

BEAUTY? – What does it mean to you?

You are fat, you are ugly, you have too many wrinkles, your skin is too dark and your hair colour is wrong…. If I were to say that to you … it seems pretty rude… right? Then why is it deemed “OK” when you say it to yourself? These are the messages that society blasts at women and young girls every single day across the world. You are not good enough, you are too big, have too many belly rolls and too many curves, oh and don’t forget that awful word all women hate to hear…. You have to much Cellulite GROSS.

Unfortunately, we live in a world now where the perception of “BEAUTY” is very skewed. Society tells us that to be “Beautiful” we must fit a certain size, have hair a certain way, skin a certain shade, and of course we MUST wear makeup to cover the imperfections. We live in a world where the number we read on a box we step onto, seems to determine how we feel about ourselves for the day. And let’s face it; these low moments of insecurity, every one of us has experienced them to some extent.

Today women and young girls are dictated to on a daily basis as to how we “should” look to even be deemed or considered beautiful. We live in a world where women are taught to be anything other than themselves. And the saddest part of it all … is that we buy into these messages and tell ourselves that we aren’t good enough.

This reality is devastating and it makes me sad to know that more than 90% of women who look in the mirror hate what they see looking back at them. It makes me sad to know that young girls at the early age of just 10 years old don’t like the way they look and they would rather look like the model they follow on Instagram. Every day we are facing this never-ending battle to always look better however it will never be enough, and we will never be enough. Yet we continue to consume ourselves by this idea of BEAUTY.

So what is “Beauty” exactly? If we were peel it back, really break it down, dissect it and eliminate all these extra factors that society has taught us to buy into like the fake tan, the fillers, the hair dye, the makeup, the hair extensions, the Botox, the nails, the eyelashes.… The list goes on and on… What are we really left with?

The answer my dear… is YOU…we are left with you, the raw, imperfect version of you. And let’s face it there is no other one like it.

When I initially sat down and had a talk to other women about what beauty really is and what I was going to write about I was told something along the lines of this “well Danielle” surely you can’t talk about beauty and self-love because you simply wouldn’t understand it; you are a size 10 and let’s face it you are beautiful” This really surprised me. Just because one woman perceived another woman as “beautiful” they automatically assumed that they don’t struggle with the everyday insecurities all women face. We all need to open our eyes to see that no matter who you are, or what size you may be, we are all affected by the definition of Beauty at some point in our lives.

We have ALL grabbed that piece of fat on our body and jiggled it around thinking to ourselves “I just wish this could just be cut off.” The truth is we all have insecurities no matter who we are or what we look like. And this idea of beauty affects every single female across the globe to a certain extent.

So Today I write this for all the women, young, old, thin, plus sized, short, tall, or ANY woman for that fact that has ever struggled to look in the mirror and say to themselves you are beautiful.

Because today I’m calling BULLSHIT on society’s perception of “Beauty”. This perception is not only wrong but it’s completely unrealistic. The social media lens magnifies this IDEA and puts significant pressure on not only women but our younger generation of girls all around the world to be shamed into believing that they are not good enough and they never will be. This false idea of beauty leads to a significant number of disorders both physically and psychologically while overall raising a generation that has lower self-esteem and self-confidence.

The truth of the matter is… Beauty comes in ALL different shapes and ALL different sizes.  From the thin, plus size, short, tall, ebony to porcelain skin, quirky, clumsy, shy, outgoing, and all things in between. But yet it’s still not easy because society will continue to put beauty into a conflicting and unrealistic narrow box. So what do we do? What’s the answer?   If society isn’t going to change – we must. It’s time to start thinking outside the box, look in the mirror and find your unique beauty.

Because you have the power of choice to choose every single day to love yourself. So the next time you look in the mirror set aside the BS “societal expectations” and EMBRACE your imperfections as they may be the very thing that gets you noticed! Feeling comfortable in your own skin and truly loving yourself for who you are is so incredibly important. As beauty is what “YOU” define it, and throughout my journey I’ve learned that it’s so much more than skin deep.

True Beauty is showing kindness to others, having the heart to put someone before yourself and lifting others up when they are down. …but the epitome of beauty my dear is having the ability to look at yourself in the mirror without the makeup, filters, and touchups and genuinely say. I LOVE ME… FOR WHO I AM. and who I am “IS” BEAUTIFUL! ….. Now That’s beauty and its downright Beautiful!

Let’s redefine the global vision of BEAUTY and together create a generation of women that truly LOVE themselves for everything they are, and most importantly everything they are not!

The FU “BEAUTY Challenge:

We would love for you to participate in the FU challenge. This is an opportunity for you to stand up and say what beauty means to you and be proud of who you are. Here’s how you enter:

  1. Take a photo of yourself (no makeup, no filters, no touchups)
  2. Tag @Ignitewithdaniellestone & @whereshegotit_
  3. Write a caption of what makes you beautiful!
  4. Tag 3 of your baddest BOSS lady friends who inspire you

4 people will be randomly selected to receive a FREE 1 hour coaching session.

Entry must be submitted before August 31st 2017.

The winners will be announced the first week in September 2017.

 If you want to learn more about Calsi, go to:


Instagram: whereshegotit_


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